Updates from the Steering Committee Meeting: New Initiatives for the Promotion of Pharmaceutical Heritage
Valencia, December 20, 2023 – The Annual Steering Committee meeting of the International Association "Aromas Itinerarium Salutis" recently took place, focusing on key topics related to the management and development of the European Route of Historic Pharmacies and Medicinal Gardens, certified as a Cultural Route of the Council of Europe.
A Strategic and Dynamic Approach
One of the main decisions was to hold three meetings per year to enhance strategic and operational planning. This new approach aims to ensure continuous dialogue and more structured future planning.
Key Topics Discussed
The meeting addressed several important topics:
- Updates on Cultural Route certifications: Progress was presented on meeting certification standards and expanding collaborations.
- Site inspections and monitoring: A schedule for upcoming official visits to member sites was established.
- Collaboration with SmartGuide: The integration of innovative technologies like SmartGuide will open new opportunities to improve visitor experiences and promote associated sites.
Third Edition of Discover Pharmacy Museums
A significant portion of the meeting was dedicated to planning the third edition of Discover Pharmacy Museums. This event will align with the theme of International Museum Day promoted by ICOM and will serve as a key opportunity to celebrate pharmaceutical heritage in an inclusive and contemporary way.
The initiative aims to engage young people and local communities, encouraging their active participation through a creative competition utilizing art, technology, and innovation. The project seeks to foster intergenerational dialogue and raise awareness of the cultural value of this unique heritage.
Promoting and Preserving Heritage
The meeting reaffirmed the Association's commitment to the promotion and preservation of cultural heritage related to pharmacy, with a special focus on engaging younger generations and supporting sustainable development in the involved regions.
For more details about the Association’s activities and the Cultural Route, stay tuned to our website and official channels.